Building repeatable cold outbound for founder-led SaaS.
A dedicated outbound sales and leadership team
built with proven operators.
Operators who've built the engines they now build for you.
Our story
“I've spent the last four years advising startups on go-to-market, and I saw the same gap at every single one. Top of funnel was the problem nobody owned, and the founder had almost no real options to solve it. So we built StudioGTM to build it for you.”
— Blake Harber, FounderThat gap kept producing the same wrong conclusion. Not “we hired badly,” but “outbound doesn't work for us.” It almost always did. So the offer is simple: we are the sales development function, not a piece of it.
We build the list, write the calls and emails, and put a skilled caller on the phone every day, managed the way a real SDR manager does. Our strategy comes from people who've done this at companies that scaled, so we know what to fix when it's not working.
You get a working outbound motion, built in the open, on your data, then handed over. The lists and scripts are yours, and when you're ready to bring it in-house, we help you hire and train the rep. Build, operate, transfer.
Your proven go-to-market team.
Outbound Pipeline Generation
- Booking qualified demos
- List building
- Multi-channel outreach
- Signal-based outreach
Sales & GTM Leadership
- Campaign strategy & design
- Playbook building
- ICP refinement
- Hiring support
We're operators, not consultants.
StudioGTM replaces founder-run sales with a repeatable outbound system: a dedicated team of trained SDRs running list building, cold calling and full-funnel outreach, managed by operators who built the same motion at HireVue, Lucid and Workstream. We work with founder-led B2B SaaS companies between $500K and $5M ARR.
Most founders don't have an outbound problem. They have a repeatability problem — a motion that worked once, run by one person, that nobody can hand off or scale. We put trained SDRs on your outbound and turn what works into a system your team can run.
We work best with founder-led B2B SaaS companies with product-market fit — typically $500K–$5M ARR, where the product works and the sales motion has to catch up.
Straight answers.
What does StudioGTM do?
We generate outbound pipeline for B2B SaaS companies. Meaning we will run email, LinkedIn, and cold calls into your ideal audience to schedule meetings and give you confidence that outbound can work.
Should I hire an SDR or use an outbound agency?
A first SDR hire costs roughly $60–90K plus three to six months of ramp, and usually fails when no experienced manager is running them. An agency puts trained reps and a manager on your pipeline in weeks. The trade-off is less direct control and less knowledge retained in-house.
Who does StudioGTM work with?
Founder-led B2B SaaS companies with product-market fit, typically between $500K and $5M ARR, where the product works and the sales motion has to catch up. We're a poor fit pre-product-market-fit, or for companies already running a mature SDR org.
How long before outbound produces meetings?
Lists and messaging are built in the first week and dialing starts in week two. First booked meetings typically land inside the first month; a stable, predictable meeting rate takes about 90 days once the messaging has been tested against real calls.
Do you replace our sales team or work as an embedded team?
Embedded team. We own top-of-funnel — list building, cold calling and outreach through to a booked meeting — and hand qualified conversations to your closers.
Who founded StudioGTM?
Blake Harber, CEO and Managing Partner. He hired, trained and managed outbound teams at HireVue, Lucid and Workstream before founding StudioGTM, and works with partners Claylyn Tirrell and Brett Spusta.