StudioGTM vs Belkins
Belkins is a large, established appointment-setting firm running an email and LinkedIn led motion across 50+ industries since 2015. StudioGTM is a small dedicated pod running a phone-forward cadence for B2B SaaS companies between $500K and $5M ARR. Pick Belkins for scale, email-led motions and a longer track record; pick us for phone-forward outbound at the founder-led transition.
If you’re a founder-led B2B SaaS company looking at outbound help, Belkins will almost certainly be on your list. They’re one of the largest firms in the category and they’ve been at it since 2015. We get compared to them often enough that it’s worth writing down properly.
Read this knowing who wrote it. We’re StudioGTM. We compete with the firm on this page, and we’re on the list. We’ve tried to describe them accurately and to be specific about where they beat us, because a comparison that has us winning every category would be worth nothing to you.
Everything about them comes from their published materials as of September 2026. Agencies change — verify anything that matters before you sign.
The short version
Belkins is a large, established appointment-setting operation running an omnichannel motion led by email and LinkedIn, across 50-plus industries, with a deep published case-study library.
StudioGTM is a small dedicated pod for companies between $500K and $5M ARR, running a phone-forward cadence, usually at the point where founder-led selling has stopped scaling.
Those are different products. The question isn’t which is better, it’s which shape fits your situation.
Side by side
| Belkins | StudioGTM | |
|---|---|---|
| Founded | 2015 | Newer — smaller track record, publicly |
| Scale | Large, established organisation | Small team, dedicated pods |
| Lead channel | Email and LinkedIn led, omnichannel | Phone forward — four calls, two emails over eight days |
| Industry breadth | 50+ industries | B2B SaaS, deliberately narrow |
| Stage fit | Broad, including larger companies | $500K–$5M ARR |
| Published proof | Extensive case-study library | Limited published case studies today |
| Extra offering | Sales enablement, deliverability, ABM, CRM consulting | Fractional GTM leadership |
| Pricing | Not published — quote based | Not published — retainer, quote based |
Where Belkins is the better choice
- Your buyers respond to email. If your market reads and replies to email, an email-led shop with years of deliverability infrastructure behind it will out-execute a phone-forward team. This is the biggest single reason to pick them over us.
- You want a long track record you can check. Nine years and a large published case-study library is real evidence. We don’t have the equivalent yet, and pretending otherwise would be silly.
- You’re outside our stage band. Above roughly $5M ARR, or running a mature SDR org already, you need a partner built for that. We aren’t.
- You’re not SaaS. Their industry breadth is genuine. Ours is a deliberate narrowing, which is a disadvantage if you sit outside it.
- You want adjacent services from one vendor. Deliverability consulting, ABM, CRM work — they offer a wider menu than we do.
Where we’re the better choice
- Your motion depends on the phone. Our cadence is four calls and two emails over eight days, every contact, every time. Calls get coached and reviewed. If live conversations are how your deals start, that difference is the whole thing.
- You’re moving past founder-led selling. That specific transition — a founder who can sell, a motion nobody else can run — is the problem we built the firm around. It’s a narrower brief than appointment setting at scale.
- You want the motion documented, not just executed. Our aim is that you can hire against a proven playbook afterwards. An agency you rent results from leaves less behind.
- You want to know your reps by name. Small pods mean a named team and a named manager. At scale, you’re a client of an organisation.
- You want the leadership as well as the activity. Fractional GTM leadership — messaging, ICP, pipeline oversight — is a distinct offer, and for founders without a sales leader it often matters more than the dials.
What we can’t tell you
Neither of us publishes rates, so anyone claiming a clean price comparison is guessing. Get quotes from both, scoped the same way, and compare the specifics: how many reps, how many other clients each rep carries, whether data and list building are included, and what the minimum term is. Our guide to how outbound pricing works covers what to ask.
How to decide
Three questions settle most of it:
- Where do your deals actually start — a reply or a conversation? Email-led against phone-forward is the real fork.
- Are you between $500K and $5M ARR? Outside that band, we’re the wrong call regardless of anything else here.
- Do you need a machine or a team? Scale and process maturity against a small named pod. Both are legitimate; they suit different founders.
If you’re still weighing agency against hiring at all, start with hiring an SDR versus using an agency, or see the full field in our comparison of outbound agencies for B2B SaaS.